United Way Hastings & Prince Edward Staff Team
Kathy, originally from Nova Scotia, moved to Ontario in early 2012. She has over 25 years of experience in leadership positions within the non-profit sector, with an MBA from St. Mary’s University, a Certificate in Adult Learning and Development from OISE, and various diplomas in leadership development, and human resource management. Her background is varied, including five years as CEO of the Centre for Entrepreneurship Education and Development, at Dalhousie University as Director of Medical Alumni Relations and leading sales and event management at Canada’s Immigration Museum, Pier 21. In addition she has run the visitors services division of the City of Halifax’s tourism department, then running her own restaurant, directing her family’s business, and supporting many entrepreneurial ventures.
Kathy’s passion for the United Way stems from both volunteering and working with those who are most vulnerable. “It could be any one of us at any time, that needs the help of the United Way,” says Kathy. “In many cases the strength of our community is being united in helping and supporting those most in need, which is what United Way Centraides have represented for over 100 years. In fact, I see it as a privilege to be of service to others and have spent my career in community economic and social development.”
Director, Community Engagement
As a trained social service worker, facilitator, and strategic planner Brandi has been actively involved in the social service sector for the better part of 25 years working with people with disabilities, children, seniors, fundraising and community impact. She has vast experience and interest in organizational improvement initiatives most often working with not for profit organizations and networks to facilitate strategic plans, operational plans, board recruitment, good governance strategies, team building days and the development of policies and procedures. She is a trained facilitator in outcome measurement and evaluation.
Brandi is a strong believer in community development and grassroots approaches to social issues and is often found working alongside other passionate individuals and organizations to improve community conditions. Brandi’s passion for the United Way movement saw her return to the organization following a short period away; she believes it is uniquely positioned with its mandate, its brand power, and the respect of the community to contribute to and affect positive change.
She is a life-long resident of Hastings County and lives in Stirling with her husband and two boys.
Manager, Director of Fundraising
Melanie cares deeply for those in need, and as an entrepreneur she operated Halladay’s Equine for close to 20 years. Her business model positively impacted many at risk youth, and other vulnerable members of the community. The business was both a school of horsemanship, as well as a therapeutic place for many people in the community. She has collaborated with local agencies such as North Hastings High School, Community Integration, Children’s Aid Society, United Way, Trillium Foundation, Bancroft Community Transit, Local Doctors, Maggie’s Resource Centre and several other supporting organizations. Having worked for the past two plus years at Procter and Gamble, Melanie has been heavily involved in United Way HPE product sales, and campaign activity — being a strong believer in the work of the United Way in our community.
Melanie has a Bachelor of Science (Agriculture), University of Guelph, majoring in Resource Management. She is also a certified Therapeutic Riding Instructor, and a 3 time recipient of Silver Power of You Award of excellence in the workplace and presentation skills/ Procter and Gamble.As a sales and fundraising professional with more than 15 years of experience, Melanie brings a great deal of enthusiasm to her position as Director of Fundraising, United Way Hastings and Prince Edward. She is a long-time advocate for the United Way movement.
Marketing and Communications Specialist
Stephen Petrick has about 20 years of experience in the fields of journalism and communications. From 2014 to 2017 he was a Multimedia Journalist at the Belleville News, where he covered community news and events, including those related to the United Way. Before that he held communications roles at Ongwanada Hospital and St. Lawrence College Athletics in Kingston. He is a graduate of Ryerson University’s journalism program from 2002 and a graduate of Loyalist College’s photojournalism program from 2005.
Throughout his career, Stephen has focused his efforts on supporting non-profits and charities and raising attention to important social issues. He lives in Belleville with his wife, Amy, and their two young sons.
Campaign Administrative Associate
Kirsten brings with her a background in community development, including a successful internship with United Way Hastings and Prince Edward, and more recently has volunteered on our allocations committee. Other work experience includes: Access to Justice Community Developer, Community Advocacy & Legal Centre, Belleville, ON. Kirsten is known to have strong time management skills, a productive work ethic, and a strong administrative background including proficiency in Microsoft Suite, excellent customer service skills, and high attention to detail in problem solving and analytics. Kirsten holds a Bachelor of Arts (Honours) Community Development and Policy Studies, University of Ontario Institute of Technology, Oshawa Ontario The title of her thesis is: “Critique of the Current Standard for Education Policies in Developing Countries: How Can Female Education Increase in Developing Countries While Systematically Promoting Economic Growth?”
Kirsten is from Wellington, PEC but now resides in Frankford. She is heavily involved in the film industry locally, and has a diverse array of interests and talents in the arts and cultural scene. She is also very familiar with the agencies and organizations supporting those most vulnerable in our region.
Associate Administration and Data
Paula comes to the United Way Hastings & Prince Edward after working as an Administrative Assistant for the Children’s Health Research Institute at Western University where she provided high-level support to the Director, Administrator and Scientists. She worked with departmental budgets, coordinated conferences and events, processed graduate student admissions, and provided additional support to all members of the Research Institute. She has coordinated conferences and events, and previously worked as a Financial Assistant to the Department of History at Western. Her finance work has included online purchasing and expense reports, reconciliation of department and corporate accounts and budgets, as well as online credit card management. She has also worked as a part-time instructor in Health Information Management at Loyalist College.
Paula has 25+ years of combined customer service and high-level administrative experience. She is enthusiastic and committed with a warm and congenial personality, allowing the formation of solid working relationships and ongoing customer satisfaction.
60th Anniversary Events Liaison
Kaya Pereira is the new 60th Anniversary Events Liaison for the United Way Hastings & Prince Edward. Kaya has just graduated from Loyalist College’s business sales and marketing program. She is a long-time contributor to the local arts community and welcomes opportunity to participate in activities that promote inclusion. She recently worked at the BDIA and is a past contributor to many Belleville Chamber of Commerce events.