Giving Tuesday is a global movement for giving and volunteering, taking place each year after Black Friday. The “Opening day of the giving season,” it’s a time when charities, companies and individuals join together and rally for favorite causes. In the same way that retailers take part in Black Friday, the giving community comes together for Giving Tuesday. In 2018, people from 150 countries raised in excess of $300 million dollars for charitable needs. As a social media campaign, Giving Tuesday has a global reach and has seen millions participate in building better communities.