UNITED WAY HPE CELEBRATES RECORD-BREAKING CAMPAIGN SUCCESS

Belleville, ON – United Way Hastings & Prince Edward (HPE) proudly announced today that its 2024 “IMAGINE” Campaign has raised an incredible $2,250,619, marking the highest total in the organization’s history. The announcement was made at a celebration event attended by approximately 100 community leaders, volunteers, and donors. 

“This campaign was about imagining a stronger community where every individual has what they need and every voice is heard,” said Brandi Hodge, Executive Director of United Way HPE. “We knew this would be our toughest campaign yet, but we also knew our community’s generosity and determination would shine through. And it did.”

Volunteer Campaign Chair Taylor Russett, the youngest chair in the organization’s history, led the charge with energy and vision, harnessing the passion and commitment of a new generation of community supporters. “This was a collective effort,” Russett noted. “From businesses and organizations running payroll deduction programs to individuals writing cheques at their kitchen tables, every single donation made a difference.”

The final total did not come easily. As of late January, United Way HPE was still facing a significant shortfall. A final push, amplified by media partners and the unwavering generosity of the community, helped close the gap in dramatic fashion. A last-minute donation on the final day of the campaign sealed the success, proving once again that the power of community can overcome even the biggest challenges.

The funds raised will directly support more than 40 local agencies and through them, more than 50 programs that address critical needs in Hastings and Prince Edward counties, including food security, housing, mental health, and senior independence. The event featured powerful stories highlighting the real-life impact of United Way-funded programs, reinforcing that the campaign’s success translates into tangible change for those in need. 

“This is about more than just a number,” Hodge emphasized. “It’s about ensuring people have access to food, housing, and support. It’s about preventing crises before they happen and building a stronger, more resilient community for everyone.” 

United Way HPE extends heartfelt thanks to its volunteers, donors, campaign cabinet members, corporate partners, and every individual who contributed to this achievement. “We did this together,” said Hodge. “Just imagine what we can do next.”